View the Latest Edition of eTail West Here

View All Speakers

Dan Haarmann

VP Business Operations
HP Shopping

Dan Haarmann is a seasoned business executive and leader with a wide range of experience. Most recently, in his role as Chief Financial Officer at Thinking Phone Networks, Inc., he led the Finance, Accounting, HR, and Legal functions. Previously, Dan held a variety of leadership roles at Ongo Inc. from CEO, COO, and Board Member. Dan also held management roles at Axiom (VP of Finance & Operations) and eBay (Controller, NA Marketplaces). He has a strong reputation for business partnership, operational efficiency and sales-enablement.

In his new role, Dan is charged with leading online strategy and business operations globally for HP’s direct ecommerce operation. He will be responsible for ensuring development and execution on our strategy and will include Strategic Planning, Global Category, Metrics & Analytics and Platform Operations as well as leading the Latin American region.

Dan graduated with a B.A. in Economics from Colgate University and received an MSA and an MBA from Northeastern University.

Dan is located in Palo Alto, CA.

Follow Dan on Twitter @danh1974.

Check out the incredible speaker line-up to see who will be joining Dan.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Loyalty Panel Discussion: Increasing Share Of Wallet Using Loyalty Programs

Customer loyalty is part science, part art. See how these companies are taking their loyalty programs to a new level. They will walk through several examples and you’ll walk away with specific actionable takeaways.

How did you decide to create your loyalty program?

How did you implement your program?

What challenges did you face in terms of integration?

How did you position it within your organization to senior management?

Credit card programs vs. not – what type do you have and why?

If you are multi-brand, did you have one across brands?

Are you partnering with companies for a loyalty program?

What happens to brand equity if you partner, or have multiple brands, under one program?

17:30 International Panel Discussion: Taking Advantage Of The Nuances Of Global Markets To Grow Your Business Internationally

Where’s your future growth coming from? International markets. How can you scale your business and identify how to succeed? Our panelists will lay out their international game plan, tackling answers to questions such as:

Are you buying keywords in other markets? Why or why not? And is Google the right keyword engine in certain markets?

How are you handling pricing discrepancies in international markets?

How are you handling returns? If your site says free returns, are you honoring that internationally?

What are big deal days (like Black Friday) –do your international customers have similar deal days?

How much translation do you do (for all markets or just your top markets)?

What are the key drivers in these markets?

What are effective ways to market/acquire customers?

And what kind of staffing do you need to support this?