eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Carrie Matuga
Director eCommerce
Too Faced Cosmetics
Check out the incredible speaker line-up to see who will be joining Carrie.
Download The Latest AgendaMain Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
14:55 Case Study Revolution: Conversion Rate Optimization: Which Test Won?
TooFaced.com has a three pronged strategy to grow their business. Conversion Rate Optimization (CRO) is their number one strategy for 2016. Over the course of the last year they’ve partnered with different companies, as well as two different agencies to deploy numerous tests. Carrie will ask you – which test do you think won? Discussion and test topics in this session include:
- Why CRO? Impact potential.
- When to just launch vs. testing – our views
- Samples test
- Mobile Header
- Email Sign Up
- PDP Page
- Mobile Category Pages
- Change to checkout