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Kim Lewis

VP Omnichannel Marketing
Golfsmith

Kim Lewis leads the Omnichannel Marketing group at Golfsmith International, responsible for ensuring seamless brand execution and experience across all customer touchpoints for the largest specialty golf retailer in the world. She oversees brand & creative, eCommerce, CRM, private label credit, digital/social/email marketing, PR, direct mail, field marketing, and store environment across the Golfsmith USA and Golf Town Canada brands.
Previously, Kim launched the current CRM, direct mail, email, and loyalty programs for Charming Charlie, a rapidly growing accessories retailer, and spent 10 years at Sally Beauty Supply, helping develop the $3 billion company’s highly successful loyalty program, email marketing initiatives, and website. She holds a bachelor’s degree in Integrated Marketing Communications from Abilene Christian University and an MBA from the University of Dallas.

Follow Kim on Twitter @lorrikim

Check out the incredible speaker line-up to see who will be joining Kim.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Omni-Channel Panel Discussion: Using Mobile To Bridge The Omni-Channel Gap

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

What are you doing from an omni-channel perspective?

How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?

How are you integrating content into the store?

How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?

What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?

17:30 Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

Retaining customers and getting them to come back to your brand

Exploring retention strategies beyond email marketing

Thinking about print and catalog

Developing a print strategy that provides an ROI considering the costs

Measuring the effectiveness of a print or catalog campaign

Exploring loyalty programs to identify and reward your best customers

Ensuring loyalty drives sales ultimately

Using social media and retargeting as retention tool