Cheri Siedle

Cheri Siedle is the Sr. Director of eCommerce Product Management at Office Depot, Inc.  Cheri develops and executes upon a multi-year strategic roadmap, setting the customer experience vision and strategy for her teams.  She is focused on finding ways to effectively evolve and drive both the online customer shopping experience and the omni-channel customer shopping experience.  Cheri has responsibilities that span all of the Office Depot website platforms including: direct, contract and mobile.  Cheri is driven to increase lifetime customer value by delivering continuous improvement to the overall customer experience by evaluating customer needs, analyzing market conditions, and researching competitive landscape to identify areas of opportunity.