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Bruce Starnes

Vice President/Merchandise Manager
Target

He started his retail career at Abercrombie & Fitch. After a few years, he moved to May Department stores and was a merchant in Home. He then moved to Target in 2005, and have held numerous merchandising roles. He is currently Divisional Merchandise Manager of Hardlines, Health and Grocery for target.com. In addition, he is responsible for their Guest Solutions team, which includes their total Registry business, Subscription services, and their Marketplace business. Last, he also leads their Guest Fulfillment Experience team, which is responsible for operating and improving their fulfillment experiences.

Follow Bruce on Twitter @brucestarnes

Check out the incredible speaker line-up to see who will be joining Bruce.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

How are in-store associates being incentivized to sell digital inventory?

How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?

What is the value of going with a platform solution vs. using an order management system to build a custom application?

How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?

What solutions have you looked at?

Are you thinking of going home grown (or not)?

What is your ROI expectation around these activities?