eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Brian Servatius
Senior Director of Sales and Business Development
Sears Holding Corporation
Check out the incredible speaker line-up to see who will be joining Brian.
Download The Latest AgendaMain Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
15:50 Marketplaces Debate & Panel Discussion: Managing Your Marketplace Business Appropriately
Our panelist have successfully navigated marketplaces, and share key learnings from their experiences in this Q&A driven session. Learn the specifics to control your brand message and receive an ROI after leaving this session.
- How are you understanding the customer journey in terms of marketplace usage?
- Do you need to manage Amazon as its own ecosystem? Why or why not?
- How do you understand the incrementality of these customers?
- Is Amazon bringing you new customers or just ones that prefer shopping on Amazon?