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Jinzhou Huang

Sr. Mgr Testing & Optimization
The Home Depot

Jinzhou built the Testing & Optimization program at the Home Depot from the ground-up. Testing has contributed significantly to the annual growth of 1 billion dollars for the past 3 consecutive years at homedepot.com – today the enterprise celebrates a very vibrant testing culture where test data is used not only to inform product development, but also to drive resource prioritization and to influence enterprise capital investment decisions.

Prior to joining the Home Depot, Jinzhou led the Predictive Analytics team at Target.com, where some of her work in data mining was featured in national news media.

Check out the incredible speaker line-up to see who will be joining Jinzhou.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Testing Panel Discussion: Reconsidering Testing Strategies To Be More Efficient And Get The Results You Need

Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

How are you setting up your testing programs? What is the first step?

What pitfalls should be avoided when generating testing programs?

How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?