eTail West 2016 (past event)

February 22 - 25, 2016

1.888.482.6012

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Dominique Raccah, CEO & Publisher at Sourcebooks
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Dominique Raccah


CEO & Publisher
Sourcebooks
Dominique Raccah is a book publishing entrepreneur and CEO of Sourcebooks, the company she founded in 1987. From that small start, Raccah has directed a continuously growing entrepreneurial company, which is today one of the largest independent book publishers in the U.S. with dozens of bestselling authors. Growing through small and large innovations, Sourcebooks has repeatedly created new ways for readers to interact with books, from Poetry Speaks (called the “definitive anthology” of poets reading their own work) to Put Me In The Story, the successful app and website that allows you to personalize bestselling books. Today Dominique is fascinated by the digital transformation of the book and wonders what more the future might hold for books and readers.

Check out the incredible speaker line-up to see who will be joining Dominique.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.



18:00 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.