Dominique Raccah, CEO & Publisher at Sourcebooks
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Dominique Raccah


CEO & Publisher
Sourcebooks

Check out the incredible speaker line-up to see who will be joining Dominique.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


17:30 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.



18:00 Case Study Revolution: From Clicks To Bricks: How We Made The Decision To Move Into Traditional Brick And Mortar Retail

After experiencing tremendous growth online since launching two years ago, we made the decision to start work on a brick and mortar retail offering in 2015. Dominique and Mike will take you through the data they used to make this decision. They’ll take you through the strawman work that needed to be done for the retail presentation as well as the system work that went into supporting the initiative. Finally, they’ll talk about what we experienced post-launch as well as how to use data to iterate for the future.