Mosheh Poltorak, Customer Retention Manager at Blinds.com
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Mosheh Poltorak


Customer Retention Manager
Blinds.com

Check out the incredible speaker line-up to see who will be joining Mosheh.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


16:35 Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters