Kathy Hecht, VP Marketing & Business Development at Silver Star Brands
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Kathy Hecht


VP Marketing & Business Development
Silver Star Brands

Check out the incredible speaker line-up to see who will be joining Kathy.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


12:00 Keynote Panel Discussion: Migrating To An Omnichannel Philosophy: Assessing Technology, Resources And Strategies

The retail landscape is changing so rapidly, that the omni-channel experience has become a key differentiator for many businesses today. But there are multiple barriers to success – which include internal strategy development, deployment of technology, resourcing, and much more. Our panelists will discuss tried and true methods to not only compete, but dominate as a omni-channel player today.

  • Determining whether omni-channel is more than a rebranded multi-channel term
  • Outlining and defining seamless experiences in all channels
  • Infusing omni-channel into your company culture and philosophy
  • Developing an overall picture of your customer as the foundation for your strategy

16:35 Testing Panel Discussion: Performing Effective Testing To Increase Revenues

There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

  • What are you testing first? How did you create a hierarchy?
  • How are you structuring and executing your tests?
  • What elements are you reviewing for tests?
  • What are you doing with the test results?