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Kathy Hecht

VP Marketing & Business Development
Silver Star Brands

Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales and marketing, including experience at companies such as Office Max, Coldwater Creek and Discount School Supply . Kathy has a proven track record launching new marketing initiatives, and a talent for building strong and motivated teams. Kathy recently joined Silver Star Brands (formerly Miles Kimball Company) as Vice President of Marketing and Business Development, where she is responsible for the development, implementation and execution of all marketing strategies, in order to create the strongest possible brand presence for all five Silver Star Brands. Prior to her move to Silver Star Brands, Kathy held the position of VP of Marketing at Acxiom where she was responsible for the re-launch of the 43 year old brand; updated brand strategy and positioning to regain relevancy and differentiation.

Kathy received her BS in Economics from Colorado State University and earned an MBA in Finance from the University of Missouri – Kansas City.

Kathy is a leader who brings a clear focus on business impact to her organization and offers a fresh perspective on what success looks like today.

Check out the incredible speaker line-up to see who will be joining Kathy.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

12:00 Keynote Panel Discussion: Migrating To An Omnichannel Philosophy: Assessing Technology, Resources And Strategies

The retail landscape is changing so rapidly, that the omni-channel experience has become a key differentiator for many businesses today. But there are multiple barriers to success – which include internal strategy development, deployment of technology, resourcing, and much more. Our panelists will discuss tried and true methods to not only compete, but dominate as a omni-channel player today.

Determining whether omni-channel is more than a rebranded multi-channel term

Outlining and defining seamless experiences in all channels

Infusing omni-channel into your company culture and philosophy

Developing an overall picture of your customer as the foundation for your strategy

16:35 Testing Panel Discussion: Performing Effective Testing To Increase Revenues

There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

What are you testing first? How did you create a hierarchy?

How are you structuring and executing your tests?

What elements are you reviewing for tests?

What are you doing with the test results?