eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Jon Panella
VP Technology, Global CEP Strategy Lead
Sapient
Main Conference Day One - Tuesday Feb. 23rd
Thursday, November 2nd, 2017
14:00 Omni-Channel Panel Discussion: Taking A Close Look At Organizational Structures To Handle The Challenge Of Omni-channel
Omni-channel success becomes with an org structure that truly supports the goals of your program. Curious to see how other top retailers are organizing themselves around omni-channel? Their reporting structures, KPIs, metrics and more? This is your must attend for the event.
- Where does ecomm report?
- How do you handle marketing when you are trying to string together a holistic brand experience?
- Who is the decision maker on digital?
- How are you handling buying? Are there different buyers for online vs. in-store? Or are they done together?
- Who owns P&L for ecomm?