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Shilo Jones

Director eCommerce
Dolan NW

Shilo Jones is the Director of E-commerce for Dolan NW and is responsible for the company’s portfolio of e-commerce properties including DestinationLighting.com and BuildersLighting.com. Shilo is an entrepreneurial executive with a passion for data-driven business performance. Shilo has more than 18 years of experience developing values-driven, loyal teams and executing on strategic initiatives in e-commerce, digital marketing and development. Prior to Dolan NW, Shilo was VP of E-commerce for Pro Golf Discount, Inc. Shilo got his start in E-commerce as with evo, an IR 500 board sports lifestyle retailer, where he served as the President from 2002 to 2010. From 1995 to 2001 Shilo was President and Founder of Fuze Technologies a custom Web application development firm.

Check out the incredible speaker line-up to see who will be joining Shilo.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:35 Testing Panel Discussion: Performing Effective Testing To Increase Revenues

There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

What are you testing first? How did you create a hierarchy?

How are you structuring and executing your tests?

What elements are you reviewing for tests?

What are you doing with the test results?