eTail West 2016 (past event)

February 22 - 25, 2016

1.888.482.6012

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Jeff McRitchie, VP Marketing at MyBinding.com
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Jeff McRitchie


VP Marketing
MyBinding.com
Jeff McRitchie is the VP of Marketing for MyBinding.com in Hillsboro Oregon. He launched the MyBinding.com ecommerce store in 2003 and has helped to build their business into one of the fastest growing private companies in the USA. Jeff specializes in internet marketing and search engine optimization and is a regular speaker at conferences and tradeshows on topics related to ecommerce, content marketing and Video SEO. An entrepreneur at heart, he is passionate about finding effective and inexpensive ways to do marketing using the internet. In his role at MyBinding Jeff has helped the company to develop an elaborate content marketing strategy that combines video production, blogging, article writing and the creation of unique product content.  These content marketing strategies have helped to establish MyBinding as authority in their niche and have been instrumental in propelling the company's ongoing growth.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda

Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

09:35 Interactive Roundtables

Get Your Challenges Solved By Subject Experts From:

Table 1: Google Identifies The Key To Attracting New Online Customers And Finding The Most Valuable Source Of New Traffic
Moderator: Joe Melton, Director of Sales and Search Marketing Specialist, Your Amigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Gaining Consumer Insights from Search Marketing Data
Moderator: Udayan Bose, CEO, NetElixir
Retail Moderator: Cassi Rodriguez, Digital Marketing Manager, Brady Corporation



Table 3: Exploring Strategies For Finding New Customers
Moderator: Katie Dickerson, Marketer Development Manager, Quantcast

Table 4: Owning The Serps: Paid Search And SEO Working Together
Moderator:Jason Campbell, Director of Strategic Services, Elite SEM

Table 5: Ecommerce SEO Hardships, And How To Fix Them
Moderator: Laura Wynn, SVP, SearchDex


Table 6:The Next Generation Of Google Shopping Optimization: 3 Tips To Beat Out Your Competition
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: David Escobar, Senior Manager Digital Marketing, Analytics, Marketplaces and Planning, Bealls

Table 7: Videos In Search - Gusher Of Money For Advertisers?
Moderator: Henry Wong, Co-Founder and COO, Buzztala

23:35 Interactive Roundtables

Get Your Challenges Solved By Subject Experts From:

Table 1: Google Identifies The Key To Attracting New Online Customers And Finding The Most Valuable Source Of New Traffic
Moderator: Joe Melton, Director of Sales and Search Marketing Specialist, Your Amigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Gaining Consumer Insights from Search Marketing Data
Moderator: Udayan Bose, CEO, NetElixir
Retail Moderator: Cassi Rodriguez, Digital Marketing Manager, Brady Corporation



Table 3: Exploring Strategies For Finding New Customers
Moderator: Katie Dickerson, Marketer Development Manager, Quantcast

Table 4: Owning The Serps: Paid Search And SEO Working Together
Moderator:Jason Campbell, Director of Strategic Services, Elite SEM

Table 5: Ecommerce SEO Hardships, And How To Fix Them
Moderator: Laura Wynn, SVP, SearchDex


Table 6:The Next Generation Of Google Shopping Optimization: 3 Tips To Beat Out Your Competition
Moderator: Steve Tutelman, COO, Sidecar
Retail Moderator: David Escobar, Senior Manager Digital Marketing, Analytics, Marketplaces and Planning, Bealls

Table 7: Videos In Search - Gusher Of Money For Advertisers?
Moderator: Henry Wong, Co-Founder and COO, Buzztala

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:35 Case Study Revolution: Growth Hacking Your Ecommerce Brand: Simple Steps For Explosive Growth

Growth hacking is one of the hottest new trends in online marketing. Learn how you can employ Growth Hacking principles to drive explosive growth for your brand. This session will provide real life strategies that you can put into practice today to leverage your content to identify awesome opportunities for incremental traffic and revenue. Find out how to harness the power of innovative technology to work harder for you and how to use the fundamentals of SEO, content marketing and UX optimization to find immediate wins that will propel your site’s growth.