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Gary Lombardo

VP Demand Generation and Product Marketing
Sailthru

Gary is an accomplished marketing professional with over 20 years experience leading global marketing efforts designed to drive revenue growth. His experience spans working with large Fortune 500 companies to entrepreneurial start-ups. Gary’s diverse industry knowledge includes retail, mobile and in-store commerce, personalization, and enterprise collaboration. In his current role at Sailthru, he leads Product Marketing and Demand Generation, where he’s focused on driving innovative customer retention experiences for brands in retail and media.

Check out the incredible speaker line-up to see who will be joining Gary.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

Retaining customers and getting them to come back to your brand

Exploring retention strategies beyond email marketing

Thinking about print and catalog

Developing a print strategy that provides an ROI considering the costs

Measuring the effectiveness of a print or catalog campaign

Exploring loyalty programs to identify and reward your best customers

Ensuring loyalty drives sales ultimately

Using social media and retargeting as retention tool