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Kimberly Tobman

VP Global Communications
JustFab

Kimberly Tobman is the Vice President of Global Communications at JustFab Inc. With over 12 years’ experience in public relations, communications and marketing, Kimberly oversees the PR and Social Media departments for JustFab, ShoeDazzle, Fabletics and FabKids. Prior to joining JustFab, Kimberly worked in-house at Macy’s West and at agencies servicing brands such as Pepsi, Timberland, Victoria’s Secret Pink, Hewlett Packard, DermStore, NYX Cosmetics, Guess Handbags and Total Beauty, to name a few.

Check out the incredible speaker line-up to see who will be joining Kimberly.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

11:55 Social Panel Discussion: Attributing The Right Value To Social Media

What’s the real value of your social media strategy? The question of engagement vs. conversion is still a top question when thinking about putting together an effective social media program. Our panelists are completely focused on social communication with their customers. Learn how to develop the appropriate measurement strategies for your current and future social programs during this session.

• How should social be viewed (is it an acquisition channel)?
• What is the value of social interactions (should they have their own weight)?
• What is the value of social interactions in the attribution stream?
• If someone engages on social, what does that mean (their likelihood of becoming a customer of lifetime value)?
• Is there an industry norm that we are working towards in terms of valuing social?
• Does that really impact how you are driving revenue?