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Steve Dumas

Retail Segment Solutions Director
Silverpop, an IBM Company

Steve Dumas is Retail Segment Director for IBM Marketing Cloud. In this role, he focuses on retail industry trends, business needs and marketing concerns to serve the broader needs of the retail marketer . Previously, he ran ecommerce and digital marketing channels for Ballard Designs, a Home Shopping Network catalog brand for several years. In addition to assisting sales and marketing teams within IBM, he assists retail clients take action on their digital marketing strategies by helping them fully utilize the tools available to them. Having been there himself, he believes in a straight forward approach that supports marketers in reaching their goals.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

11:35 Keynote: Digital Marketing Trends For 2016 And Beyond

Steve Dumas, Retail Segment Marketing Director for IBM Marketing Cloud will discuss several trends that will impact retail digital marketers starting this year and beyond. From cognitive technology to exciting new digital "channels," find out what's changing, what's new and what's hot in the retail digital marketing world in this twenty-five minute keynote.