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Lewis Broadnax

Executive Director, Lenovo.com, Marketing & Merchandising
Lenovo

As a 20 year tech industry veteran, Lewis Broadnax is currently responsible for driving the strategy and execution of Lenovo's eCommerce mission in North America. In addition to having responsibility for US and Canada eCommerce, he was instrumental in launching Lenovo's online expansion into Latin America, including Mexico, Colombia, Brazil and Argentina. Prior to his 15 year tenure with Lenovo and IBM, Lewis held positions in Marketing, Web Strategy and Product Management for Research Triangle Park startup companies. Lewis was educated at Duke University and calls Durham, NC home. His passions are consumer electronics, photography and Duke Basketball.

Check out the incredible speaker line-up to see who will be joining Lewis.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Attribution Debate And Discussion: This Is How To Allocate Your Budget

Retailers are finally at the point where viable models exist to manage their campaigns, and our panelists walk through strategies to use data track cross-channel programs efficiently. Wondering how to manage your budget? This session is for you.

How are you working through implementation challenges?

How do you understand how your model is working, once it is in place?

How often are you refreshing your data?

How are you driving actionable insights?

What tools are you using to support your efforts?

How can you sell the solution internally?