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Ryan Schlagenhauf

Director of Sales
Quantcast

Ryan is a Director of Sales at Quantcast, an online audience measurement and advertising company headquartered in San Francisco. He and his West Coast team drive significant and quantifiable business results for hundreds of the world's largest and most sophisticated DR and brand marketers across numerous product categories including retail, fashion, travel, packaged goods and B2B tech. Powered by Quantcast’s live data set, Quantcast Advertise enables any marketer to leverage programmatic ad buying across the RTB exchanges with unrivaled accuracy and scale.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

14:40 Closing Display Panel Discussion: What’s Your Display Reality: Looking Beyond Retargeting

Retargeting has become increasingly important for retailers – the location of ads, how to allocate your budget, whom to target and how. This interactive session is a soup to nuts overview of how to manage your retargeting program. Our panelists get into the nitty gritty of driving brand awareness and driving performance, so you can get the most out of your program.

• What is the best mix of behavioral targeting?

• Where should you spend your budget?

• If you want to expand your house file and find new customers, what is the way to go?

• Should you be buying homepages?

• Are these kinds of placements where customers are finding out about new companies to drive revenue?

• What is the goal – looking to be as targeted as you can be or just a big splashy ad of your brand?

• If building a brand isn’t your goal, and it is performance, what is the best path?