Matt Storms, SEO & SEM at Organic Growth Hacker & SEO Expert

Matt Storms


SEO & SEM
Organic Growth Hacker & SEO Expert

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017


13:55 SEO Site Audit And Interactive Working Groups: Fitting SEO Into The OmniChannel Customer Journey In A Multi-Device World

Implementing a cohesive message across all marketing channels is important to many brands, which makes it important to have SEO, your largest driver of digital audience, fit into the overall story telling at the right moments in the customer's journey with the right messaging. They’ll explore how to best integrate SEO strategically in across channels both online and offline, as well as, across devices. Additionally, they’ll explore tools like Schema.org to bring the benefits of PLSAs to your organic listings, which will be pivotal during those mobile micro moments. They’ll also have 2-3 site audits where they dive into specific concrete examples to illustrate these implementations in practice.

• How to strategically incorporate SEO to be more than just acquisition but also retention and direct response

• Learn the tools needed to create rich product listings in organic search and not just PLSAs

• See concrete examples of real world implementations of the strategy and tools with an emphasis on mobile