Ken Chen, Co-Founder & CRO at NatureBox
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Ken Chen


Co-Founder & CRO
NatureBox

Check out the incredible speaker line-up to see who will be joining Ken.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017


08:35 Keynote Media Panel Discussion: Bringing Media Buying In-House To Save Money And Target Customers

Many organizations work with third parties to manage their media buys. Are you in a similar position? What truly happens when you bring the management of those buys in-house? Our panelists have been through this transition, and will walk through strategy, staffing, data and more during this kick-off session.

• Getting a cost savings

• Improving the use of first party data (applying CRM data, etc.)

• Finding the best platform

• Staffing around this internally (to support bringing media buying in-house)

• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas

• Using your data more effectively to target customers