eTail West 2016 (past event)
February 22 - 25, 2016
1.888.482.6012
Ken Chen
Co-Founder & CRO
NatureBox
Online Media & Search Summit - Monday Feb. 22nd
Thursday, March 2nd, 2017
08:35 Keynote Media Panel Discussion: Bringing Media Buying In-House To Save Money And Target Customers
Many organizations work with third parties to manage their media buys. Are you in a similar position? What truly happens when you bring the management of those buys in-house? Our panelists have been through this transition, and will walk through strategy, staffing, data and more during this kick-off session.
• Getting a cost savings
• Improving the use of first party data (applying CRM data, etc.)
• Finding the best platform
• Staffing around this internally (to support bringing media buying in-house)
• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas
• Using your data more effectively to target customers
• Getting a cost savings
• Improving the use of first party data (applying CRM data, etc.)
• Finding the best platform
• Staffing around this internally (to support bringing media buying in-house)
• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas
• Using your data more effectively to target customers