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Jessica Gillespie

Senior Manager of Digital Marketing
Calendars.com

Jessica champions user experience for Calendars.com, the largest online calendar retailer. She is responsible for analytics, testing and optimization, and mobile strategy. Jessica recently spearheaded the implementation of Calendars.com's reimagined mobile site. She has 9+ years of B2C marketing experience, managing paid and organic search, affiliates, display, and comparison shopping engines.

Check out the incredible speaker line-up to see who will be joining Jessica.

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Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

09:25 Keynote Panel Discussion: Getting The Sale Completed On Mobile Devices

Conversion on mobile devices is still a huge challenge, as well as a huge opportunity. What are you doing with your mobile traffic? We’ll talk mobile conversion, mobile traffic and the ways to drive sales on these devices. Our panelists will share their mobile journeys toward increased conversion.

• What are some of the unique challenges surrounding completing the sale on mobile devices?

• What are some of the opportunities (beacons, geo-location, etc.) that exist due to the spike in traffic on mobile devices? How are you capitalizing on these opportunities?

• Considering revenue numbers aren’t as high as traffic numbers on mobile devices, do you believe this will stabilize in the future? How?

• Is this traffic incremental? Is it a “good” trend that more traffic is migrating to mobile devices?

• How can you make it as easy as possible for the customer to shop? How can you take advantage of this traffic?