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Hamid Saify

SVP of Marketing
Razorgator

Hamid Saify is SVP of Marketing at leading live events ticketing company, Razorgator. At Razorgator he manages all acquisition and retention efforts across desktop, mobile, and app. He is an active member of the digital community, speaking at several conferences a year, focusing on new ways to think about acquisition and the digital experience. Before joining Razorgator, Hamid ran the Search & Social business at leading ad agency, Deutsch.

Twitter: @hamidsaify

Check out the incredible speaker line-up to see who will be joining Hamid.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

08:35 Keynote Media Panel Discussion: Bringing Media Buying In-House To Save Money And Target Customers

Many organizations work with third parties to manage their media buys. Are you in a similar position? What truly happens when you bring the management of those buys in-house? Our panelists have been through this transition, and will walk through strategy, staffing, data and more during this kick-off session.

• Getting a cost savings

• Improving the use of first party data (applying CRM data, etc.)

• Finding the best platform

• Staffing around this internally (to support bringing media buying in-house)

• Developing the best strategy (all programmatic or a mixture of private buys) and potentially outsourcing certain areas

• Using your data more effectively to target customers