Feng Chang

Feng Chang is the Senior Manager, Marketing at Rue La La, a leader in e-commerce sales and innovation. In this role, Feng oversees customer acquisition and marketing innovation to drive the company’s next phase of growth.  Feng’s areas of focus include affiliate, content, mobile app, referral, partnerships, and emerging channels – all with an eye on technology to enable actionable insights and optimization.

Prior to joining Rue La La, Feng served as the Director of Strategy & Analytics at Karmaloop Inc., where she oversaw marketing and sales analytics, corporate strategy, and led initiatives in performance improvement and cost restructuring. She also led mobile strategy for PLNDR.com, Karmaloop’s member’s-only site with over 4 million members. Previously, Feng worked in management and strategy consulting with a focus in life sciences, industrials, and retail. Feng has an MBA from the Yale School of Management and BS in Biology and Economics from Boston College. Feng resides in Jamaica Plain, MA.