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Eric Wu

VP of Product
BloomNation

Eric Wu is the VP of Product at BloomNation, a venture backed startup creating the world’s largest online marketplace that connects you to the best local flower shops and independent floral designers from over 3,000 cities.

As an SEO, Product Manager, and Marketing Technologist, he has made a career of connecting millions with large brands while at Edmunds, AT&T, SpinMedia, Demand Media, REALTOR, and EarthLink.

Since 2000, Eric has worked at scale across a variety of industries for some of the internets most popular websites including Edmunds.com, YP.com, Realtor.com, eHow.com, LIVESTRONG.com, SPIN.com, and vibe.com.

In addition to assisting large brands, Eric is also an advisor and start-up mentor for UCLA's accelerator program and Mucker Capital accelerator classes. He coaches entrepreneurs on how to best leverage analytics, technology, and growth strategies to jump start their companies.

He holds a Bachelors of Science degree in Cognitive Science & Human Computer Interaction (HCI) from UC San Diego.

Check out the incredible speaker line-up to see who will be joining Eric.

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Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

13:55 SEO Site Audit And Interactive Working Groups: Fitting SEO Into The OmniChannel Customer Journey In A Multi-Device World

Implementing a cohesive message across all marketing channels is important to many brands, which makes it important to have SEO, your largest driver of digital audience, fit into the overall story telling at the right moments in the customer's journey with the right messaging. They’ll explore how to best integrate SEO strategically in across channels both online and offline, as well as, across devices. Additionally, they’ll explore tools like Schema.org to bring the benefits of PLSAs to your organic listings, which will be pivotal during those mobile micro moments. They’ll also have 2-3 site audits where they dive into specific concrete examples to illustrate these implementations in practice.

• How to strategically incorporate SEO to be more than just acquisition but also retention and direct response

• Learn the tools needed to create rich product listings in organic search and not just PLSAs

• See concrete examples of real world implementations of the strategy and tools with an emphasis on mobile