View the Latest Edition of eTail West Here

View All Speakers

Cara Ferguson

Director Search Marketing
Living Direct

Cara Ferguson has 11 years’ experience in search marketing with efforts focused mostly in PPC. She has managed campaigns across several verticals including e-commerce, education, travel, software, real estate and affiliate marketing. For the last 3 years she has been working for Living Direct, Inc. an ecommerce website where she manages the paid search and email marketing teams.

Check out the incredible speaker line-up to see who will be joining Cara.

Download The Latest Agenda

Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

13:40 Panel Discussion: Making More Money From Mobile Search

Mobile search is one of the most important factors to help drive increased traffic to your site. Effective campaign management can be the deciding factor for whether someone finds your site, or not. Help your customers get to your site. Attend this session and talk through the ins and outs of mobile search campaigns.

• Are you treating your mobile search and desktop search campaigns the same?

• What do your budgets look like comparatively (mobile search campaigns vs. desktop search campaigns)?

• Are you sending that traffic to an optimized web site?

• How are you thinking about SEO for mobile?