View the Latest Edition of eTail West Here

View All Speakers

Bob Sherwin

Sr. Director Customer Acquisition
Wayfair

Bob Sherwin joined Wayfair in 2013 to run Wayfair’s Acquisition Marketing programs. Prior to Wayfair, Bob was an Engagement Manager at McKinsey & Co, a strategy consultancy, where he lead teams and advised clients at multiple Fortune 100 companies. He started his career at IBM’s Business Consultant Services, where he worked with Federal Agencies to improve data infrastructure and operational efficiency through leveraging big data analytics.

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017

11:05 Keynote SEO and SEM Panel Discussion: Reviewing In Depth Changes In The Search Landscape (Paid And Organic) To Stay Ahead Of The Game

Changes in SEO and SEM are increasing, and marketers have to stay ahead of them. Our group of search experts review these changes, and the impact they will have on the management of your programs. Get out in front of your search programs today!

• How will programs be created now that the major players are changing?

• How is this impacting how your ads will be managed, how will the ad placements be potentially different?

• Is this the first step in a shift in the search marketplace?

• How should PLAs be forecasted when you don’t have a lot of historical data?

• Should they have the same goals as paid search? Should they be viewed as the same thing (one is text, one is pictures)

• What does the SERP look like?

• Where is organic headed?