Udayan Bose, Founder & CEO at NetElixir
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Udayan Bose


Founder & CEO
NetElixir

Check out the incredible speaker line-up to see who will be joining Udayan.

Download The Latest Agenda

Online Media & Search Summit - Monday Feb. 22nd

Thursday, March 2nd, 2017


09:35 Interactive Roundtables

Get Your Challenges Solved By Subject Experts From:

Table 1: Google Identifies The Key To Attracting New Online Customers And Finding The Most Valuable Source Of New Traffic
Moderator: Joe Melton, Director of Sales and Search Marketing Specialist, Your Amigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Gaining Consumer Insights from Search Marketing Data
Moderator:
Udayan Bose, CEO, NetElixir
Retail Moderator:
Cassi Rodriguez, Digital Marketing Manager, Brady Corporation



Table 3: Exploring Strategies For Finding New Customers
Moderator:
Katie Dickerson, Marketer Development Manager, Quantcast

Table 4: Owning The Serps: Paid Search And SEO Working Together
Moderator:
Jason Campbell, Director of Strategic Services, Elite SEM

Table 5: Ecommerce SEO Hardships, And How To Fix Them
Moderator:
Laura Wynn, SVP, SearchDex


Table 6:The Next Generation Of Google Shopping Optimization: 3 Tips To Beat Out Your Competition
Moderator:
Steve Tutelman, COO, Sidecar
Retail Moderator: David Escobar, Senior Manager Digital Marketing, Analytics, Marketplaces and Planning, Bealls

Table 7: Videos In Search - Gusher Of Money For Advertisers?
Moderator:
Henry Wong, Co-Founder and COO, Buzztala

11:05 Keynote SEO and SEM Panel Discussion: Reviewing In Depth Changes In The Search Landscape (Paid And Organic) To Stay Ahead Of The Game

Changes in SEO and SEM are increasing, and marketers have to stay ahead of them. Our group of search experts review these changes, and the impact they will have on the management of your programs. Get out in front of your search programs today!

• How will programs be created now that the major players are changing?

• How is this impacting how your ads will be managed, how will the ad placements be potentially different?

• Is this the first step in a shift in the search marketplace?

• How should PLAs be forecasted when you don’t have a lot of historical data?

• Should they have the same goals as paid search? Should they be viewed as the same thing (one is text, one is pictures)

• What does the SERP look like?

• Where is organic headed?

23:35 Interactive Roundtables

Get Your Challenges Solved By Subject Experts From:

Table 1: Google Identifies The Key To Attracting New Online Customers And Finding The Most Valuable Source Of New Traffic
Moderator: Joe Melton, Director of Sales and Search Marketing Specialist, Your Amigo
Retail Moderator: Jeff McRitchie, VP Marketing, MyBinding.com

Table 2: Gaining Consumer Insights from Search Marketing Data
Moderator:
Udayan Bose, CEO, NetElixir
Retail Moderator:
Cassi Rodriguez, Digital Marketing Manager, Brady Corporation



Table 3: Exploring Strategies For Finding New Customers
Moderator:
Katie Dickerson, Marketer Development Manager, Quantcast

Table 4: Owning The Serps: Paid Search And SEO Working Together
Moderator:
Jason Campbell, Director of Strategic Services, Elite SEM

Table 5: Ecommerce SEO Hardships, And How To Fix Them
Moderator:
Laura Wynn, SVP, SearchDex


Table 6:The Next Generation Of Google Shopping Optimization: 3 Tips To Beat Out Your Competition
Moderator:
Steve Tutelman, COO, Sidecar
Retail Moderator: David Escobar, Senior Manager Digital Marketing, Analytics, Marketplaces and Planning, Bealls

Table 7: Videos In Search - Gusher Of Money For Advertisers?
Moderator:
Henry Wong, Co-Founder and COO, Buzztala