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Ross Higgins

Director Global User Experience (UX) & Design
Newegg

Ross Higgins leads Newegg's global design and user experience. He and his team are responsible for defining the way users interact with the U.S. tech-focused e-retailer, and for designing the web, mobile and app user interfaces. A strong advocate for user experience within Newegg, Ross constantly evangelizes a user-centric design that employs modern techniques for data analysis and user testing.

Prior to joining Newegg, Ross was a freelance web designer/developer, an instructor in the Web Design program at the Art Institute of California and a senior front-end web developer at Fox Broadcasting, where he built and managed fox.com and mini sites for the network's TV shows. Ross also was a graphic web team lead and UX designer at ESRI, a provider of geographic information systems (GIS) software.

Check out the incredible speaker line-up to see who will be joining Ross.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:35 Testing Panel Discussion: Performing Effective Testing To Increase Revenues

There are multiple ways to orchestrate and execute tests.
Our panelists discuss test structure and elements and pain points they’ve encountered throughout the testing process, so that you can get the most out of your programs.

What are you testing first? How did you create a hierarchy?

How are you structuring and executing your tests?

What elements are you reviewing for tests?

What are you doing with the test results?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 UX Panel Discussion: Overcoming UX Problems Using Data

Data is the foundation for all successful UX projects – from cross-channel optimization to testing to minor enhancements to your site. This panel puts data at the forefront – and walks through how to create experiences that will drive customer engagement and sales.

How do you design for all devices efficiently (apps, mobile web, full site, watches, etc.)?

How do you scale from a UX perspective to work on new devices? How do you resource around this?

How do you give the customer a singular experience regardless of what device they’re on?

Are you using agile to help?

Why haven’t/had you made the decision to do responsive?