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Reid Bryant

Data Scientist
Brooks Bell

Reid Bryant is a data scientist at Brooks Bell. He uses advanced analytics and applied statistics to create data models, refine methodology, and generate deep insights from test results. Reid holds a master of science in analytics degree from the Institute for Advanced Analytics at North Carolina State University.

Check out the incredible speaker line-up to see who will be joining Reid.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Testing Panel Discussion: Reconsidering Testing Strategies To Be More Efficient And Get The Results You Need

Setting up testing programs is one thing, getting results from those tests that really help move the needle for your business is another. Without testing, it is impossible to understand what is working for your business and why – this panel dissects testing programs, and how to be more efficient so you can make needed adjustments to your programs.

How are you setting up your testing programs? What is the first step?

What pitfalls should be avoided when generating testing programs?

How can you enable being able to test something and making the necessary adjustments to drive engagement and conversion?