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Mosheh Poltorak

Customer Retention Manager
Blinds.com

Mosheh is a Marketing Manager at Blinds.com, the world’s largest online window covering retailer, acquired by The Home Depot, Inc (NYSE: HD) in 2014. Passionate about data-driven marketing and living at the left-brain, right-brain intersection, Mosheh is equally at home in the worlds of ROI or CMYK. He currently leads the company’s customer-retention program, with direct management of email and direct-mail. Prior to that, Mosheh was responsible for introducing and managing new customer-acquisition channels for Blinds.com, having developed several multi-million dollar new channels for the company. Since 2008, he has advised over a dozen firms - from startups to hedge-funds, non-profits to a top-5 international bank - in the areas of branding, marketing, product development and strategic planning. In 2011 Mosheh founded eGiftShare, a social gifting platform, which later merged with Kurrenci a virtual currency startup, where he served as VP of Product & Marketing. Mosheh graduated with honors from CUNY Brooklyn College, with a B.S. in Business Management & Finance.

Follow Mosheh on Twitter @moshehp

Check out the incredible speaker line-up to see who will be joining Mosheh.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

16:35 Accelerating Your Customer Segmentation From 0-60 In Only Five Steps

Providing relevant and timely communication to your customers can mean the difference between a value-generating interaction versus noise; or worse, an unsubscribe. Similarly, providing a targeted offer to a customer may mean getting them to buy versus needlessly giving away your margins.

In today’s data-driven world, customers have come to expect hyper-personalized communication, content and offers. Learn practical tips around segmenting your audience and maximizing Lifetime Value from your customers. See how Blinds.com implemented these tried-and-true methods, providing consistent 20-30% gains, contributing millions of dollars in additional revenue.

• Behavior-based triggers
• Customer lifecycle communication
• LTV segments
• Demographic & psychographic personas
• Predictive clusters