Michael Aki, Director Digital Marketing at Aeropostale
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Michael Aki


Director Digital Marketing
Aeropostale

Check out the incredible speaker line-up to see who will be joining Michael.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


15:50 Omni-Channel Panel Discussion: Using Mobile To Bridge The Omni-Channel Gap

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

  • What are you doing from an omni-channel perspective?
  • How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?
  • How are you integrating content into the store?
  • How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?
  • What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?