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Marta Dalton

Director eCommerce
Coca-Cola

Marta Dalton got her start in eCommerce back in 2004 in Tokyo, Japan and has been in love with the eclectic mix of technology, marketing, and operations that make up the world of eCommerce ever since. She’s led development & database teams to build new platforms, created new pricing strategies, and launched global digital marketing plans to drive adoption & engagement. She recently joined Coca-Cola Refreshments as Director of eCommerce to lead the B2B eCommerce business in North America and is thrilled to be working for a brand she’s loved since childhood.

Check out the incredible speaker line-up to see who will be joining Marta.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

17:30 Join Us Outdoors For Cocktails & Retailer Meet-Ups – Connect With Executives From A Similar Vertical

• B2B Meet-Up
Hosted By Marta Dalton, Director eCommerce, Coca Cola

• Apparel, Accessories & Softline Goods Meet-Up
Hosted By Eileen Shulock, VP eCommerce, Kirna Zabete

• Home & Hardline Goods, Consumer Electronics Meet-Up
Hosted By Christy Rogers, Executive Director Digital Customer Experience, Dell

• Specialty & Discount Merchants Meet-Up
Hosted By Alex Banys, Director eCommerce, Swiss Army

• Mass Merchant Meet-Up

• Consumer Goods, Brands & Manufacturers Meet-Up
Hosted By Kimberly Tobman, VP Global Communications, JUSTFAB, Tari Huddleston, Director eCommerce Jeanswear, VF Corporation

• Travel, Leisure & Auto Meet-Up

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

14:55 Case Study Revolution: Digging For Gold: How To Find And Fix Your Worst Pages

They’ve all got ‘em – pages that are dragging down conversion and killing customer experience. But between the website enhancements, front-line concerns, marketing plans, and the million other needs of a busy eCommerce head; how do you know where to focus your energy for the most impact? This session will help you get the most “bang for your buck” in identifying your poor performers, diagnosing their problems, and implementing/testing fixes. Real world examples will be brought to the stage from a wide variety of companies including a B2C Top 500 Online Retailer and several Fortune 500’s.

15:55 B2B Panel Discussion: Rethinking Content Creation And Management In The B2B Space

How does content management and creation change when you are a B2B marketer? It is that much more critical to align content to your customer’s needs. We’ll talk all things content and B2B in this session. Increase sales by creating and distributing the best content possible.

• Getting quality product content from manufacturers
• Feeding it over and staying up to date
• Telling a story with your content
• Creating a chain of content instead of one-off pieces