Mark McKnight, Creative Director at Rock/Creek
Rock/Creek Logo

Mark McKnight


Creative Director
Rock/Creek

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


15:55 A Big Data Panel Discussion: Actually Using Big Data To Drive Your Business

The term “big data” means many things to many retailers. How can you actively use data to gain true business intelligence? We’ll go through the nitty gritty of big data collection, management and usage in this interactive session.

  • Is your enterprise big data driven? What opportunities and challenges are you experiencing?
  • Can you process big data in real-time?
  • How do you collect and organize that data?
  • How can you get more tangible with big data to make it actionable?
  • How do you make the data actionable in your paid media?
  • And make it actionable in your online merchandising activity?
  • How do you use data to impact your own prioritization of projects?