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Manan Singh

Sr. Manager eCommerce
Shutterfly

Manan Singh has a background in technology and business, and as an Omniture technology consultant, he drove substantial and measurable lift in the online businesses of the world's top companies.

In his current role as a Sr. Manager, eCommerce at Shutterfly, Manan manages the Site Optimization team, which is focused on improving key eCommerce metrics like Conversion Rate and Average Order Value. He also manages the cross sell and site search optimization programs as well as other key eCommerce projects aimed to provide a frictionless eCommerce experience for Shutterfly's customers. Over the last 3.5 years, his team has identified incremental revenue opportunities in excess of $10M on Shutterfly’s primary eCommerce site, www.shutterfly.com.

Follow Manan on Twitter @manan225

Check out the incredible speaker line-up to see who will be joining Manan.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

16:50 Case Study Revolution: Personalizing The Customer Experience To Get Customers To Buy

Shutterfly built an in- house personalization platform using a step by step approach. They saw an over double digit lift in conversion rates in their paid search campaigns using personalization as well as improvement in their cross sell revenue with better image personalization algorithms. Manan will share his personalization learnings.

Working through infrastructure challenges on your site

Keeping your resources in line when trying to hit your personalization goals

Creating workarounds if needed (having a base experience and creating off shoots of that core experience)

Understanding how different types of people use the content on your site

Helping them get through the purchase funnel faster

Looking at the categories of products that are resonating with your core customers

Using specific messaging around these products

Driving conversions ultimately