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Kendall Hulet

SVP Product
Ancestry.com

Kendall Hulet is SVP of Product Management at Ancestry. He joined in 2003 has held a variety of roles in the product organization. During his tenure, he was deeply involved in some of the most popular innovations at Ancestry, including the “Shaky Leaf” hinting system that has delivered over five billion discoveries; the Ancestry Family Tree system that has led to the creation of over 70 million family trees containing six billion ancestors; and the creation of the award winning Ancestry mobile app, which has been downloaded more than 12 million times. Kendall most recently led the product efforts around AncestryDNA, including launching DNA Circles, and initiatives that aggregate and mine massive amounts of family history data to tell stories. Prior to joining Ancestry, Kendall worked in product marketing at Monster.com.

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UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

09:20 Keynote: Leveraging Data To Create An Immersive Customer Experience

As a leader with more than 20 years of experience preserving and aggregating data, Ancestry has become the largest family history and consumer genetics company. This session will explore the journey of leveraging anonymized data to understand customer behaviors, patterns and trends to influence re-designs, and iterating product design to meet customer needs from inception to the present-day mobile-first world. Kendall Hulet, SVP of product at Ancestry will breakdown the challenges, best practices and lessons learned in order to transform how you view, share, analyze and leverage data for optimal UX and UI and an immersive end-user experience.