John Williams

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

Get Your Email Challenges Solved By Expert Roundtable Moderators From:

Table 1: Beyond The Cart: Adding Incremental Revenue To Your Email Program
Moderator: Max Bennett, Co-Founder & VP Bluecore Labs, Bluecore
Retail Moderator: Matt Rude, Email Marketing Manager, Oriental Trading

Table 2: Grow Customer Value With Predictive Lifecycle & Retention Marketing
Moderator: Jamie Field, Account Executive, Windsor Circle
Retail Moderator: John Williams, Marketing Manager, USCutter

Table 3: How Pinterest Increased Customer Engagement & Revenue With Email Personalization
Moderator: Steve Dille, CMO, Spark Post
Retail Moderator: Seth Weisfeld, Engagement Manager, Pinterest


Table 4:The Future Of The Email Calendar
Moderator: Max Busselle, Senior Sales Director, Coherent Path
Retail Moderator: Jennifer Heim, Director Customer Marketing, Silver Star Brands


Table 5: Insights Into Effective Email Subject Lines
Moderator: GB Heidarson, CEO, eDataSource


Table 6: The Role Of Email In World-Class User Engagement
Moderator: David Rangel, VP Marketing, Iterable
Retail Moderator: Mindy Welford, Email and Customer Relationship Manager, Spring

Table 7: Going Beyond CRM, Bringing Programmatic To Email
Moderator: Scott Treske, Director of Sales, Email, Criteo

US Cutter is ranked #577 in the IR1000, with over $19MM in 2014 online sales and 16% yoy growth. In recent years, they’ve made a fast and rewarding transition from batch-and-blast email marketing to a predictive, segmented, and automated approach.

John Williams, Marketing Manager for US Cutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, takes the stage with Andrew Pearson from Windsor Circle to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time, including:

• Automated replenishment messages for consumable products

• Predictive win-back programs

• Optimized welcome & post-purchase campaigns

• Threshold-based loyalty and reward emails

In this 25-minute session, John and Andrew will reveal how US Cutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.