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Jason Scoggins

Director 1:1 Marketing
JCPenney

Jason Scoggins is the Director of 1:1 Marketing for JCPenney where he is responsible for driving customer engagement and retention through email and direct mail as well as CRM strategies across all of marketing. A go-to industry leader in online marketing, Jason has spent the last 19 years focused on revenue-driving email campaigns, customer acquisition and retention programs, cross-channel campaigns, as well as developing content and promotion strategies. Immediately prior to joining JCPenney, held positions at Freshpair.com and Southwest Airlines. He has also helped clients like Nestlé, GlaxoSmithKline, Premier Health Partners, Education Management Corporation, and Galderma Laboratories develop relationship marketing programs. Jason holds a BA in advertising from the University of Oklahoma and an MBA in marketing and strategic leadership from the SMU Cox School of Business.

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Email Marketing & CRM Summit - Monday Feb. 22nd

Sunday, April 2nd, 2017

09:55 Keynote Email Panel Discussion: Going Down The Path To Create Value Driven Marketing In Email

Relevancy is key with getting your emails opened. And this panel is all about how to demonstrate relevancy to new and current customers. We’ll talk email strategy – from value proposition to delivery, and everything in between.

• What is the value that you can bring to the customer via email?

• How are you differentiating your offering?

• What is your value proposition to the customer?

• How did you create your value proposition?

• How does this play out in your email campaign?