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Guru Hariharan

CEO
Boomerang Commerce

Guru is the CEO of Boomerang Commerce. Formerly a retail merchandising, supply chain, and cloud business leader at Amazon, Guru is passionate about the future of retail. At Amazon, Guru worked in the inception stages of the supply chain and retail merchandising organizations. He also co-founded one of Amazon's cloud businesses, driving it from ideation to cash flow positive, and established Amazon's first self-service B2B marketing channel. As the General Manager of the Marketplace Experience at eBay, he led the global team that launched the eBay “Fast N’ Free” program that drives hundreds of millions of dollars in free cash flow.

Check out the incredible speaker line-up to see who will be joining Guru.

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UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017

14:35 Closing Keynote Pricing Panel Discussion: Retail Pricing In The Age Of Online Transparency

Pricing in today’s retail landscape is difficult to the say the least. Consumers demand to know more about products, including price comparison shopping, and access to this information is literally at their fingertips. How are you managing your pricing strategy? Are you engaging in price personalization at all? Do you feel that your margins can increase? This session tackles pricing from every angle. You’ll walk away with tactics to increase your margins, guaranteed.

• Developing strategies for avoiding the race to the bottom

• Reviewing dynamic pricing

• Looking at price personalization

• Checking out omni-channel price parity

• Taking a look at competitive intelligence in terms of pricing