Gary Lombardo, VP Demand Generation and Product Marketing at Sailthru
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Gary Lombardo


VP Demand Generation and Product Marketing
Sailthru

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


17:30 Retention Panel Discussion: Focusing On Retention To Make More Money From Your Customers

Everyone knows that loyal customers have the highest LTV, but the means to retain these remains a consistent challenge. Our retention experts break down the goals of their programs, as well as how to develop unique and profitable initiatives to drive long-term engagement and repeat business, tackling issues such as:

  • Retaining customers and getting them to come back to your brand
  • Exploring retention strategies beyond email marketing
  • Thinking about print and catalog
  • Developing a print strategy that provides an ROI considering the costs
  • Measuring the effectiveness of a print or catalog campaign
  • Exploring loyalty programs to identify and reward your best customers
  • Ensuring loyalty drives sales ultimately
  • Using social media and retargeting as retention tool