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Eoin Comerford

CEO
Moosejaw

Eoin is the CEO of Moosejaw, a leading multi-channel retailer of outdoor adventure apparel and gear. He oversees the strategy and operations for Moosejaw.com (#276 on Internet Retailer Top 500 and recognized as a Hot 100 site in 2011), and Moosejaw’s eleven retail stores in Michigan, Illinois, Massachusetts, Missouri, and Colorado. Moosejaw’s unique, engaging, and irreverent marketing has been recognized in awards from Ad Age, RIS, Internet Retailer and more.

Prior to Moosejaw, Eoin was President of AJ Prindle, a multi-channel retailer of auto-related gifts and gadgets, originally founded by Ford Motor Company in 2000. Previously, he was a Senior Manager with Andersen Business Consulting, leading the Detroit Strategy and CRM practice. Eoin has a BS in Mechanical Engineering from the University of Michigan, which he finds endlessly useful in determining whether “frenching” is more engaging than “making out” in a customer email campaign.

Follow Eoin on Twitter @MoosejawMadness

Check out the incredible speaker line-up to see who will be joining Eoin.

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Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

11:30 Keynote Panel Discussion: Here’s What eCommerce Will Look Like In The Future

This panel presents transformative companies, both traditional brick and mortar and online-only, that have amazing stories to share, including how and why they’ve achieved success, a break down of their business models, and how they are competing despite operating in a commodity driven environment. Want to see the next set of companies shaping the face of retail? Attend this keynote session.

Is disruption an outdated term?

What tools do you use to do that? To enable growth in today’s market?

How is growth redefined now?

13:55 Kick-Off Session: Anatomy Of A "Decently" Successful Site Redesign

In June of 2015, Moosejaw relaunched their leading ecommerce site. This "behind the scenes" look will walk through the before-and-after of the site along with the process it used to achieve meaningful performance improvements. The frank and funny talk is a must-see for anyone contemplating a site redesign or just wanting to share the joy and pain of web development projects.

The process that Moosejaw used to hone their new design

Lessons learned during the process -- what went right and what went wrong

The key factors that drove site conversion improvements of over 25%