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Emily Dybwad

Global Digital Marketing Manager
Benefit Cosmetics

Emily Dybwad is a Global Digital Marketing Manager at Benefit Cosmetics, specializing in digital strategy for Europe, Middle East, Africa and South America. She has dual role of advancing her markets’ digital strategy and evolving Benefit’s social advertising strategy. Emily contributed to a 164% year over year increase of Facebook reach and a 124% year over year increase of views on YouTube. Prior to Benefit, Emily worked at Utique, a venture capital backed luxury automated platform.

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Main Conference Day Three - Thursday Feb. 25th

Tuesday, January 2nd, 2018

14:20 The Evolution of Social Advertising

Social media is no longer social. It’s just media consumed via different apps and platforms. Facebook is a media platform (and they own Instagram), YouTube is a TV platform and Snapchat is breaking through with geo-targeted filters. In order to remain present on any of these platforms, it’s a necessity to advertise. In this session, Emily explores the expanded role of social advertising within a traditional digital campaign.

Checking out the landscape of social advertising

Reviewing new ad products from Facebook, Twitter, Instagram, YouTube

Case studies from select brands