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Chris Vitale

VP Digital Operations & eCommerce
Pep Boys

Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intranet. In recent years Pep has successfully implemented Pick-up in Store, Ship to Home, Mobile, a redesign of the online appointment flow, integrated with Marketplaces, refined the system architecture and infrastructure while driving significant double-digit, year over year growth. In his current role, his teams are responsible for the overall strategy, operations, performance and revenue of digital operations for www.pepboys.com.

Check out the incredible speaker line-up to see who will be joining Chris.

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Mobile Summit- Monday Feb. 22nd

Monday, October 2nd, 2017

09:00 Keynote: A 360 Degree Mobile Journey At Pep Boys

This session will showcase how they are performing, how they are defining success, where they have had to go back to the drawing board, and future plans. This session is all about customer conversion. Amanda and Chris will discuss impact (dollar, growth, customer KPI rates) across all initiatives that have driven increased mobile conversion in both their retail and service channels.

• PRP and PDP conversion killers and boosters

• Cart adjustments and impact to conversion

• Testing features and functionality and determining conversion impact while identifying attrition rates

• Success metrics - definitions and standards

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

15:55 A Big Data Panel Discussion: Actually Using Big Data To Drive Your Business

The term “big data” means many things to many retailers. How can you actively use data to gain true business intelligence? We’ll go through the nitty gritty of big data collection, management and usage in this interactive session.

Is your enterprise big data driven? What opportunities and challenges are you experiencing?

Can you process big data in real-time?

How do you collect and organize that data?

How can you get more tangible with big data to make it actionable?

How do you make the data actionable in your paid media?

And make it actionable in your online merchandising activity?

How do you use data to impact your own prioritization of projects?