Bruce Starnes, Vice President/Merchandise Manager at Target
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Bruce Starnes


Vice President/Merchandise Manager
Target

Check out the incredible speaker line-up to see who will be joining Bruce.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


14:00 Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

  • How are in-store associates being incentivized to sell digital inventory?
  • How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?
  • What is the value of going with a platform solution vs. using an order management system to build a custom application?
  • How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?
  • What solutions have you looked at?
  • Are you thinking of going home grown (or not)?
  • What is your ROI expectation around these activities?