Brendan Witcher, Principal Analyst at Forrester Research
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Brendan Witcher


Principal Analyst
Forrester Research

Check out the incredible speaker line-up to see who will be joining Brendan.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


17:30 Case Study Revolution: Time To Prioritize Personalization Strategies To Engage Your Customers

With online-to-offline sales forecast to represent an even higher percentage of overall retail spend in 2016, retailers will be under significant pressure to deploy new ways of seamlessly personalizing experiences across every digital and physical touchpoint in the customer journey. In fact, use of the latest customer-centric technologies to enable these capabilities will be an unavoidable imperative for retailers that wish to remain relevant during the next evolution of digital engagement. Drawing on his research at Forrester, Principal Analyst Brendan Witcher will reveal actionable insights for achieving eCommerce success through personalization within the coming retail environment by discussing:

  • How to prepare for the move of personalization as a function of segmentation to one of individualization
  • What the four pillars of Personalization 2.0 are and how to structure your 2016 technology investments to achieve them
  • Which technology-based strategies retailers should focus on for personalizing physical store engagements