Blake Clark, Sr. Director Customer Experience at CheapCaribbean.com
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Blake Clark


Sr. Director Customer Experience
CheapCaribbean.com

Check out the incredible speaker line-up to see who will be joining Blake.

Download The Latest Agenda

UX, Merchandising & Design Summit - Monday Feb. 22nd

Tuesday, May 2nd, 2017


12:05 Panel Discussion: Putting The Right KPIs In Place Around UX Projects

You can’t increase the performance or usability of your site in a silo. You need the right metrics, the right budget and the right tests to optimize it. This group discussion tackles KPIs from a usability standpoint – exactly how to increase conversion through usability testing and monitoring. You’ll be able to make the right adjustments to convert more customers after attending it.

• What are some of the KPIs you are using to help gauge where you need to optimize?

• How do you use this to determine where to work/where to optimize?

• How are you looking at your metrics on a daily basis for UX or for conversation rate optimization?

• What metrics is your C suite looking at to tell them where to invest?

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017


15:55 UX Panel Discussion: Overcoming UX Problems Using Data

Data is the foundation for all successful UX projects – from cross-channel optimization to testing to minor enhancements to your site. This panel puts data at the forefront – and walks through how to create experiences that will drive customer engagement and sales.

  • How do you design for all devices efficiently (apps, mobile web, full site, watches, etc.)?
  • How do you scale from a UX perspective to work on new devices? How do you resource around this?
  • How do you give the customer a singular experience regardless of what device they’re on?
  • Are you using agile to help?
  • Why haven’t/had you made the decision to do responsive?