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Bill Magnuson

CTO and Co-Founder
Appboy

As Appboy Co-Founder and CTO, Bill oversees the product and engineering organizations within the company, shaping the product vision and making it a reality with the design and engineering teams.

Bill's professional background in mobile began at Google working on App Inventor for Android. After simplifying the complicated app development process, he then later joined Bridgewater Associates, the world’s largest hedge fund. In 2011, he and fellow Appboy Co-Founder Jon Hyman won the TechCrunch Disrupt Hackathon, cementing a relationship that would lead to Appboy's creation.

Check out the incredible speaker line-up to see who will be joining Bill.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

15:50 Omni-Channel Panel Discussion: Using Mobile To Bridge The Omni-Channel Gap

Mobile can serve as a the “multi-channel” glue – helping to bring experiences and channels together in so many ways. Our retailers take a look at their use of mobile within their larger omni-channel strategies, and present their results and programs to you.

What are you doing from an omni-channel perspective?

How is mobile the unifier/ connecting device for omni-channel? Has this become a reality?

How are you integrating content into the store?

How can you use the strength of each channel (you can personalize differently in-store vs online, online you can create blogs, use rich content, etc.)?

What does omni-channel really mean today (trying to offer the same experience or use the unique strengths of each channel)?