View the Latest Edition of eTail West Here

View All Speakers

Ashish Braganza

Director Global Business Intelligence
Lenovo

Ashish Braganza is Director of Global Business Intelligence at Lenovo and responsible for Digital Personalization, Optimization, BI and Big Data Analytics. He leads a global team of 40 Business Analysts, Data Scientists, Modelers, Visualizers and Big Data Architects. He built Lenovo’s first Big Data Platform and draws on his extensive management experience in running and building enterprise analytics for fortune 500’s. He has published articles on Optimization, Digital Strategy, Enterprise Analytics Management and is a frequent industry speaker.

Prior to Lenovo, Mr. Braganza was Manager of Digital Analytics and Optimization at Comcast Cable. In that role, he led the Analytics & Optimization practice for the eCommerce and Digital Self Service channels at Comcast.

Check out the incredible speaker line-up to see who will be joining Ashish.

Download The Latest Agenda

Main Conference Day Two - Wednesday Feb. 24th

Saturday, December 2nd, 2017

16:25 Retail Presentation

Using the Customer Journey as a framework, Lenovo is leverages Natural Language Programming of unstructured data to understand how the customer experience is affected end-to-end. This allows Lenovo to proactively understand and prioritize the detractors and drivers of satisfaction, as it relates to the customer journey. The Customer Experience Dashboard (CXD) is designed to analyse customer feedback data and enables discovery, empowers fact-based decision making on issues that will ultimately enhance the customer’s end-to-end journey.