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Anthony McLoughlin

VP Digital Marketing
The Men's Wearhouse

Anthony McLoughlin is a highly innovative and accomplished digital marketing executive with over 15 years of multiple-brand retail, agency and publishing experience with a proven record of accomplishment in digital marketing, social media, mobile strategy, digital content, and CRM.

Anthony is currently the Vice President of Digital Marketing at The Men’s Wearhouse brands (Men’s’ Wearhouse, Joseph A Bank, Joseph Abboud) where he oversees the digital marketing for all brands.

Anthony’s previously was the VP of Digital Marketing at Bebe, and Senior Director of Digital Marketing for Aeropostale, where he spearheaded the growth of their respective digital marketing departments. He has also worked at Gap, leading Gap Canada’s online and in-store marketing, and was previously part of the Banana Republic advertising team. Before entering the retail world, Anthony co-founded Planet Magazine, an international lifestyle publication with distribution in over 30 countries, and served as Publishing Director for four years.

Check out the incredible speaker line-up to see who will be joining Anthony.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:00 Kick-Off Cross-Channel Panel Discussion: Bringing Digital And In-Store Together Holistically

Retailers are trying to identify ways to blur the lines between sales channels for consumers, by integrating digital initiatives into the in-store experience. In this interactive session, our heads of e-commerce discuss the means to help customers find the products they are looking for, no matter the channel. This discussion will include answers to these questions:

How are in-store associates being incentivized to sell digital inventory?

How is the inventory being reconciled (if your systems aren’t connected – there could be two points of inventory)?

What is the value of going with a platform solution vs. using an order management system to build a custom application?

How is the changing landscape of whether you should use m.site, responsive, app impacting your strategy?

What solutions have you looked at?

Are you thinking of going home grown (or not)?

What is your ROI expectation around these activities?