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Andrew Pearson

VP Marketing
Windsor Circle

Andrew Pearson is an Australian-born, green-pants wearing digital marketer with 15+ years of marketing, ecommerce, and tech start-up expertise. As VP of Marketing at Windsor Circle, Andrew overseas all marketing efforts and provides thought leadership and strategic guidance to thousands of retailers. Andrew has an MBA from UNC Kenan-Flagler Business School, a background in email marketing automation and big data analytics, and has been an angel investor and advisor to over a dozen start-ups in Durham, NC, where he is based.

Check out the incredible speaker line-up to see who will be joining Andrew.

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Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017

14:30 A Cut Above: Growing Customer Value with Predictive Marketing & Replenishment Automation

US Cutter is ranked #577 in the IR1000, with over $19MM in 2014 online sales and 16% yoy growth. In recent years, they’ve made a fast and rewarding transition from batch-and-blast email marketing to a predictive, segmented, and automated approach.

John Williams, Marketing Manager for US Cutter, a Seattle-based online retail provider of high quality, yet low cost vinyl cutters, takes the stage with Andrew Pearson from Windsor Circle to share how they have developed a well-rounded set of automated email campaigns that reach the right customer at the right time, including:

• Automated replenishment messages for consumable products

• Predictive win-back programs

• Optimized welcome & post-purchase campaigns

• Threshold-based loyalty and reward emails

In this 25-minute session, John and Andrew will reveal how US Cutter has increased repeat buyers by 143% and obtained an average open rate of 32% and click rate of 7% since deploying and building upon their predictive lifecycle marketing campaigns since 2013.