Alex Wong, Website Security Evangelist at Symantec
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Alex Wong


Website Security Evangelist
Symantec

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Main Conference Day One - Tuesday Feb. 23rd

Thursday, November 2nd, 2017


14:30 How Trust Drives E-Commerce Differentiation And Conversions

Consumer trust in your website and brand can either make or break your business. When trust is strategically established at the right moments during the customer experience, it increases eCommerce traffic, reduces shopping cart abandonment and drives more conversions. Ignored, it might cost you, your brand and your business. Discover:

  • When trust can differentiate your brand and validate your website
  • How successful brands leverage trust to elevate traffic, interactions and site stickiness
  • Why your company’s leaders will thank you for advocating best practices that inspire trust
  • Which best practices and tools can project trust throughout the customer experience